Position: Lead – Marketing (SEO, Content & PPC)
Experience: 3–5 Years
Employment Type: Full-Time

Job Summary

We are looking for a highly analytical and execution-focused Marketing Lead to drive our SEO, Content, and Paid Media (PPC) strategy. This is a hands-on role with ownership across planning, execution, and performance, along with mentoring a junior team member.
You will have the autonomy to build and optimize marketing playbooks, manage budgets, and deliver measurable growth across acquisition channels.

Key Responsibilities

1. Strategy & Planning

• Define quarterly strategies and OKRs for SEO, content, and paid channels
• Own integrated marketing calendar ensuring channel synergy
• Manage budgets with focus on CAC, ROAS, and ROI
• Build and maintain reporting and attribution frameworks

1. SEO (Search Engine Optimization)

• Lead technical SEO audits and coordinate with engineering teams
• Drive keyword strategy, content clustering, and internal linking
• Manage off-page SEO including backlinks, PR, and partnerships
• Track and improve organic traffic, rankings, and lead generation

1. Content Marketing

• Define content strategy aligned with the buyer journey
• Create and manage high-quality content (blogs, case studies, reports)
• Manage freelancers, editors, and content production
• Drive distribution through SEO, newsletters, and content repurposing

1. PPC & Paid Media

• Manage campaigns across Google Ads, Meta, LinkedIn
• Optimize campaigns through A/B testing and performance tracking
• Collaborate with design/web teams for conversion optimization
• Forecast spend and pipeline impact

1. Team Management

• Mentor and manage Junior Marketing Executive
• Provide performance feedback and support career growth
• Foster a collaborative and high-performance team culture

Requirements

• 3–5 years of experience in digital marketing (SEO, Content & PPC)
• Proven track record in driving organic growth and paid campaign performance
• Hands-on experience with tools like Ahrefs/SEMrush, GA4, GSC, GTM, Google
  Ads, Meta Ads
• Strong analytical and data-driven decision-making skills
• Excellent communication and content writing abilities
• Experience managing freelancers or team members